Indian Gourmet Food
FOR IMMEDIATE RELEASE
Contact:
Dil Khush
Sulu Lalchandani, owner
PO Box 4542,
Foster City, CA
94404
650-799-2715
dilkhush@gmail.com
www.dilkhush.com
New Re-sealable Foil
Packs Make Dil Khush Spice Blends
and Rice Mixes Easier to Use, Prepare and Store.
Foster City, CA-- October 2004-- Dil
Khush, a gourmet Indian food company, now offers its popular
line of dry spice blends and rice mixes in re-sealable foil packs. The new
packaging comes complete with simple recipes and shopping lists for versatile
meal preparation.
Dil Khush
founder, Sulu Lalchandani redesigned the packaging to make it easier for her
customers to store and reuse the products. Because each spice blend packet
contains enough mix for three to four meals, the new bag lets customers seal up
the remaining mix. Another advantage is that cooking instructions are printed
directly on each package. This ensures that the recipe recommendations and
shopping checklist always remain with the product.
Dil Khush spice
blends and rice mixes are popular with campers and hikers who will appreciate
the new water-proof, light-weight design of the foil pouch. “All the customers
have to do is put the ingredients together in the solar cooker and they have
gourmet food in the wilderness. It’s better than pre-packaged camping food any
day,” Lalchandani said.
For the grocery purveyor, Dil
Khush’s vivid new packaging has greater shelf visibility and
can be hung on a peg board or placed on a shelf. The foil pouch also protects
the spices from fading from white light and ultraviolet rays. In addition, the
label’s prominent shopping checklist for meal preparation can increase sales of
other grocery items.
Dil Khush spice
blends and rice mixes are available at Piazza’s Fine Foods in
San
Mateo and Palo Alto, Robert’s Market
in Palo Alto,
the Thursday San Carlos farmers’ market, the Saturday Redwood City farmers’
market and the Sunday Belmont farmers’ market.
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